Selected work

What we've built.

Real builds for real businesses: what each client was stuck on, what we built, the specific tools we used, and what changed. Each project covers a Google Ads rebuild, a GoHighLevel system, a website, an outbound engine, or a custom platform. New ones get added as projects wrap.

All projects

Training Day / Strength 4:13The full platform behind a faith-based discipline program: public site, member portal, and an interactive 30-day challenge.Training Day had a strong mission but almost no digital infrastructure. We built the public site, a member portal, the full course library, and a 30-day challenge members complete day by day inside the portal.Faith-Based Fitness PT Signature CabinetryWe replaced noisy reporting with a cleaner ad and tracking foundation.PT Signature needed more than ads. The project included tracking cleanup, Google Ads restructuring, local profile work, website improvements, and reporting that was much closer to the truth.Custom Cabinetry All About Pools & SpasA local pool company's Google Ads, rebuilt: click-through rate doubled and cost per click down a third.A local pool company was paying for Google Ads traffic, much of it irrelevant, with no conversion tracking. We rebuilt the account, cut the wasted spend, tightened local targeting, and added four city SEO pages, more than doubling the click-through rate.Home Services A real estate team at one of Arizona's top brokeragesBranded listing sites for every agent, fed by the official MLS feed, with each lead routed back to the agent who earned it.A real estate team of about ten agents needed a branded listing site per agent and every lead sent to the right CRM. As fractional CTO, we built the platform around one real-time data core, and by September 2026 every agent on it was live on their own domain.Real Estate

Our own products

Alexana EssenceOur own SaaS that turns a pasted YouTube video into a visual lesson, now live with all three output modes proven end to end.Alexana Essence takes a YouTube link and returns a visual lesson with key screenshots, takeaways, and a quiz. We built the app, the processing worker, and the cost-per-minute model behind its pricing, then proved all three output modes live in September 2026.Education Software Interactive VoicemailOur own AI phone agent answers the calls a business misses, handles the caller's questions, and tracks each call on a live monitor.Interactive Voicemail is our own AI phone agent: it picks up the calls a business misses and answers the caller's questions. We built the voice agent, a live-call monitor, owner email alerts and the landing site, and the agent passed 13 of 13 prompt-logic scenarios.Voice AI Giveaway GamesWe turned the giveaway winner pick into a real-physics marble race that businesses can run live on OBS or Facebook Live.Giveaway Games is our own browser game that picks comment-to-enter giveaway winners with a live 3D marble race. We rebuilt it from the open-source Marble Live Racer v0.1 and gated every track behind seeded physics tests.Live Streaming Fleet ControlFleet Control runs AI agents on our work around the clock, and no change lands until it passes checks a machine can verify.We built Fleet Control so AI agents could take careful, well-defined work overnight without anything real changing on an agent's word. Between August 28 and September 22, 2026, it proved a hands-off merge, a model swap, a client preview deploy and an approval by phone.AI Operations

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