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An expired Wix page became an eight-page speaker site that puts Rick Koenig's story first and booking one click from every page.

Rick Koenig · Motivational Speaking · Website Design, Web Development, Brand Positioning, Content Writing, Domain Migration, Mobile Optimization

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The rickkoenig.com home page on desktop and phone, with the headline Forged by Consequence, Led by Faith and a Book Rick to Speak button

The problem

Rick Koenig is a speaker whose story runs from prison to purpose, and event organizers had nowhere to read it. His own domain pointed at an expired Wix site under an old brand name, and booking ran through a podcast-guest profile with no booking page.

A pastor or conference planner who heard him on a show could not read his talks or watch his interviews in one place, and had no clear way to ask for a date. His 20-plus years teaching combat sports and his HBO feature were not on any page an organizer could check.

What we did

  • Built a home page with one headline, two buttons and a single strip of proof. An early version repeated the same credentials three times on a phone screen, so we cut it to one.
  • Wrote a My Story page that tells the turn in plain words, and a Speaking page with three signature talks. Each names the audiences it fits and comes in faith-forward and general-audience versions.
  • Added a booking page that asks for what a speaker needs to quote a date: event date, audience, location and budget. His email and phone sit beside it, and a Book Rick button sits in the menu on every page.
  • Collected nine interviews on a media page, newest first, with a jump list to any episode and a 22-photo gallery.
  • Moved the domain off the old Wix records without interrupting his Microsoft 365 email, then made every button group stack full width on a phone.

What changed

A one-page brief grew into an eight-page site, live on rickkoenig.com since July 23, 2026. An organizer who hears Rick on a podcast can now read his story, see his talks, watch nine interviews and find the booking page without leaving the site. Every page is one click from booking.

His ministry and its Training Day program keep their own site, and this one links out to it. The three talks are From Prison to Purpose, The Fight After the Fight and Discipline Under Pressure.

The credential strip and story section on the rickkoenig.com home page, beside the My Story page on a phone
One strip of proof under the hero, then the story in plain words.
The Speaking page showing three signature talks with audience fit and formats, on desktop and phone
Three signature talks, each with who it fits and both formats.
The booking page with an inquiry form for event date, audience, location and budget, beside direct contact details
The booking page asks for what a speaker needs to quote a date.
Three phone screens from rickkoenig.com showing the open menu, the What Rick Does cards and the episode jump list
On a phone, the menu, the speaking card and the interview list all lead back to booking.

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